Effective Date: October 30, 2025
Last Updated: October 30, 2025

This Cookie Policy explains how First in Dallas, operated by TFS LLC, uses cookies and similar technologies on our website (firstindallas.com) and in connection with our newsletter.


1. What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help the site remember information about your visit — like preferences, session data, or items you’ve clicked — to improve your browsing experience.


2. How We Use Cookies

We use cookies and similar tracking technologies for several purposes:

  • Performance & Analytics – via Google Analytics and Google Tag Manager to measure traffic and engagement.
  • Advertising & Marketing – via Meta (Facebook) Pixel and AdQuire tracking tags to measure ad performance and affiliate referrals.
  • Functionality – to remember newsletter form inputs or site preferences.
  • Security – to prevent fraudulent activity and maintain platform integrity.

We do not use cookies to collect sensitive information such as passwords or payment data.


3. Types of Cookies We Use

TypePurposeExample
EssentialRequired for basic site operationLogin sessions, preference storage
AnalyticsHelp us understand how visitors use the siteGoogle Analytics
MarketingTrack ad performance and affiliate conversionsMeta Pixel, AdQuire
FunctionalRemember user preferencesNewsletter sign-up persistence

4. Third-Party Cookies

Some cookies are set by third parties whose services we use. These include:

  • Google LLC (Analytics, Tag Manager)
  • Meta Platforms Inc. (Facebook Pixel)
  • AdQuire Media (affiliate and sponsorship tracking)
  • Amazon Associates (affiliate conversion tags)

Each provider maintains its own privacy and cookie policy. We encourage you to review those policies directly.


5. How to Control Cookies

Most browsers let you control cookies through settings such as:

  • Delete existing cookies
  • Block or limit new cookies
  • Receive alerts before cookies are stored

Please note: disabling cookies may affect website functionality or limit access to certain features.

For browser-specific guidance:


6. “Do Not Track” Signals

Our site does not currently respond to “Do Not Track” browser signals. However, you may opt out of targeted advertising through network-level tools such as:


7. Updates to This Policy

We may revise this Cookie Policy as technology or regulations evolve. Updates will appear on this page with the “Last Updated” date noted above.


8. Contact Us

For questions about this Cookie Policy, reach us at:

First in Dallas
Operated by TFS LLC
30 N Gould St Ste R, Sheridan, WY 82801
Email: insider@firstindallas.com