Effective Date: October 30, 2025
Last Updated: October 30, 2025
At First in Dallas, operated by TFS LLC, our goal is to inform, connect, and inspire Dallas locals through authentic, fact-checked, and neighborly storytelling.
This Editorial Policy outlines how we select, curate, and present content across our website and daily newsletter.
1. Our Mission
We’re a Dallas-focused media publication built on community, culture, and curiosity.
Our newsletter, written in the friendly voice of “Emma”, shares events, local news, and businesses that matter to our readers — always with a tone that’s warm, conversational, and transparent.
We believe in clarity over hype, facts over filler, and local relevance over virality.
2. Content Scope
Our editorial coverage includes:
- Local events, entertainment, and cultural highlights
- Small business features and community spotlights
- Real estate, dining, and lifestyle trends
- Aggregated local headlines from credible sources
We are aggregators, not investigative reporters. All news summaries reference publicly available, verifiable sources.
3. Editorial Standards
Our team adheres to the following principles:
- Accuracy: We verify event details, locations, and times before publication.
- Transparency: Sponsored or affiliate content is clearly labeled.
- Neutrality: We avoid political, religious, or divisive coverage.
- Relevance: We prioritize Dallas-area stories with practical or cultural value.
We do not publish rumors, unverified claims, or sensationalized headlines.
4. Corrections and Updates
If we discover an error — or a reader brings one to our attention — we correct it promptly and transparently.
Minor updates (typos, formatting, or time changes) may be edited without notice.
Significant factual corrections will be noted at the bottom of the article or next newsletter issue.
Readers can request corrections by emailing insider@firstindallas.com.
5. Reader Submissions
We welcome community contributions such as:
- Local event submissions
- Business spotlights
- Comments or tips
All submissions are reviewed for accuracy, tone, and relevance.
We reserve the right to edit or decline submissions that don’t meet our editorial standards.
6. Sponsored and Affiliate Content
While First in Dallas generates revenue through advertising, sponsorships, and affiliate partnerships, these relationships never dictate our editorial coverage.
- Sponsored content is labeled clearly as “Sponsored” or “Partner Feature.”
- Editorial and advertising teams operate independently.
- We only partner with brands aligned with our community’s values.
Learn more in our [Sponsored Content Disclosure →] and [Advertising Policy →].
7. Use of Automation & Editing Tools
We use proofreading and formatting tools to ensure clarity and consistency but do not rely on automated writing or AI for original content.
All editorial decisions and final content are reviewed and approved by human editors.
8. Voice & Representation
“Emma” represents our editorial tone — friendly, trustworthy, and local.
She is a narrative voice designed to make each newsletter feel personal, not a journalist or AI persona.
Our content is written and edited by real people who live or work in Dallas or know the city intimately.
9. Contact
For editorial feedback, submissions, or correction requests, contact:
First in Dallas – Editorial Team
Email: insider@firstindallas.com
Operated by TFS LLC
30 N Gould St Ste R, Sheridan, WY 82801
