Effective Date: October 30, 2025
Last Updated: October 30, 2025

First in Dallas, operated by TFS LLC, partners with advertisers and sponsors to deliver high-quality, relevant ads to our Dallas-area readers while maintaining transparency and editorial independence.

This Advertising Policy explains our standards for ad content, placement, and relationships with advertisers.

1. Purpose of Advertising

Advertising allows us to:

• Keep our newsletter free for readers
• Promote local Dallas businesses and events
• Support the growth of independent local journalism and community initiatives

We believe advertising should be clear, honest, and relevant — never misleading or intrusive.

2. Advertising Channels

We accept advertising in the following formats:

• Newsletter Placements — Banner ads or text placements in weekday editions
• Dedicated Saturday Emails — Single-sponsor editions
• Sponsored Sections — Labeled “Presented by” or “Partner Feature”
• Website Banners and Sidebars — Static or programmatic (future)
• AdQuire Campaigns — Co-branded promotions or digital offers

All advertising and sponsorships are subject to our review and approval before publication.

3. Editorial Independence

• Our editorial content is not for sale.
• Advertising and sponsorship do not influence which stories, events, or businesses we feature.
• Sponsored placements are labeled clearly and kept visually distinct from editorial material.

We adhere to FTC guidelines on native advertising and disclosure.

4. Advertising Review Standards

We reserve the right to decline or remove any advertisement that:

• Contains false, misleading, or deceptive claims
• Promotes illegal products or services
• Includes hate speech, discrimination, or offensive content
• Competes directly with our mission or undermines community trust

Advertisers must ensure their ads comply with all applicable laws and platform rules (including Meta, Google, and Beehiiv policies).

5. Programmatic and Affiliate Ads

We may use networks such as:

• AdQuire Media (for newsletter ads and lead-generation campaigns)
• Amazon Associates and similar affiliate programs
• Future display ad networks (e.g., Google AdSense)

These partners may use cookies or tracking pixels to measure ad performance.
See our [Cookie Policy →] for details.

6. Metrics and Reporting

Advertisers may receive anonymized performance data such as:

• Open rates, click-through rates, impressions, or reach
• Conversion metrics for affiliate or sponsored offers

We never share individual subscriber data or personal information.

7. Refunds and Cancellations

Advertising bookings are confirmed upon payment.
Cancellations or reschedules must be requested at least five (5) business days before the scheduled publication date.
Refund eligibility will be determined case-by-case.

8. Liability and Indemnification

While we take care to ensure accurate ad delivery, First in Dallas is not responsible for:

• Errors or omissions in third-party ad content
• Consequences of technical issues, delays, or partner system failures

Advertisers agree to indemnify TFS LLC against any claims arising from their ad content.

9. How to Advertise With Us

To book ad space or request a media kit, please contact:

First in Dallas – Advertising
Email: [email protected]
Operated by TFS LLC, 30 N Gould St Ste R, Sheridan, WY 82801